What are html templates?

With frequent work with e-mail for website promotion, sales of goods and services, advertising, etc. It is very important that the letters not only had useful and interesting content to the users, but also looked attractive. Of course, you can create individualized messages each time, but this takes time, effort and presence in the staff of a web designer who will have to pay a lot of money for this. It's much easier to use ready-made html templates.

What it is?

In fact, these are rough drafts of letters, with ready-made design, where you just need to insert the necessary information. Html templates are available on the web in large numbers. A lot of them are paid, which is not surprising. People were wasting their time, and now they want to get money for this. However, there are quite beautiful and functional free offers.

Template letters can be useful for any mailings, whether it's a welcome message, congratulations, some special offers and promotions. Each type of letter has a certain typical structure, which means that an appropriate template can be selected for it.

Two important factors play an important role in patterns:

1) Adaptability (the ability to change the html-template of the letter for distribution by itself without special skills in web programming), simplifying and speeding up the work.

2) Its attractiveness from a visual point of view, on which efficiency depends very much.

Features

Email does not support the so-called. Block layout, and html template letters should be tabulated. Also, most programs for working with e-mail are incompatible with css-styling, so without it you will also have to manage.

It's been a long time since people used e-mail only from home computers. Now the functionality of many mobile devices is not inferior to them at all. Accordingly, templates of html-letters should work equally well on tablets, mobile phones, and smartphones.

For small screens, minimalism is valid. Only the most needed elements remain to be displayed. The clickable fragments of the design should be made of this size and positioned so that the desired link can be accessed from the first time.

Design depending on the device

It will be meaningless to create beautiful newsletters, if in the end they will still be displayed incorrectly for a number of users. If the letter was not opened properly, it is very unlikely that the user will open it later from another device. Most likely, the message will be deleted immediately, and a person can even unsubscribe from the mailing list and decide not to use the services.

To solve this problem, two solutions are possible. The first option is html template letters that will change their size depending on the screen size. This method is more easily implemented from the point of view of coding and is applicable to simple designs that will be distinguishable even on small devices. Another solution is a responsive design, not just diminishing in size, but fully adapting to different screens. This option is somewhat more difficult to implement, and not always browsers and e-mail clients support it correctly.