Vevo - what is it?

In the age of the Internet and the mass media, there are many commercialized resources created for advertising, profit making and attracting new audiences. So, Vevo is one of those resources. Services are represented as a separate resource, and as a channel on Youtube. The resource is very popular and brings a lot of money. So, Vevo - what is it?

In Russia

Unfortunately, in our country this resource is not available in full. When you try to access the official site, the user will receive a notification that his region is not supported. This often raises questions in Vevo style - what is it? However, Russians can view the clips that the resource hosts on Youtube. In the case of the popular video hosting restrictions are almost none. In Russia there is a similar resource, it is focused on the national audience and mainly on Russian-speaking countries. Perhaps, after some time, Vevo will enter the Russian market to the full and will be able to work fully, using all its capabilities, and the inaccessibility of the service is connected with preparation and adaptation for a different audience.

Celebrities

Surely, many Youtube videohosting users noticed that almost all Western artists have content placed from accounts connected with Vevo.

Clips are spinning on a cosmic scale, because the resource unites such stars as Eminem, Nicky Minage, Kanye West, Lady Gaga and many other celebrities. Proceeding from this, Vevo easily promotes new and little-known performers at the expense of its audience and recommendations from the channel. By the way, at the moment the channel has more than one billion hundred million subscribers. However, it is not surprising, because Vevo is a free way to watch clips and listen to music in excellent quality. It's hard to find a famous artist whose clips would not be associated with Vevo. Almost all music on Youtube is officially uploaded by this channel.

Brand History

Thanks to the collaboration of the largest recording studios in 2009, Vevo was created. What is this association? Subdivisions of Sony and Universal, as well as several other major brands exchanged licenses for content and launched a joint resource Vevo.com. Cooperation has become fruitful almost immediately and brings huge funds due to the huge coverage of the target audience through advertising and partnership with video hosting Youtube. At the moment, the resource boasts the availability of its own mobile applications, intended also for the use of video content. Applications are on all modern operating systems smarftonov and available in official stores, such as the Play Market or AppStore. However, in some states there may be problems with both downloading and using applications, because they function all on the same principle of the division of services by region. Perhaps, the resource needs more time to provide access to the market in those states in which it is not represented.

Ello

Similar to Vevo Russian music channel on Youtube. The audience is smaller, but the project is developing and cooperating with a lot of domestic celebrities. The scheme of popularization of performers is similar to a foreign resource: when a clip of a new and unknown artist appears, its rapid promotion takes place. This is possible due to a large number of subscribers and a system of recommendations on video hosting Youtube.

The result

In conclusion, I would like to say that both services provide excellent opportunities for free listening to music and watching video clips in good quality. Given that most of the content is now paid or contains a lot of advertising, this is an ideal alternative to online music stores. However, the company went the other way, focuses on free views and steadily develops the Vevo brand. What does it give? Vevo aspires to the laurels of musical channels, even such as MTV.