The best name of the real estate agency: examples. How to call a real estate agency

Remember the saying of the notorious Vrungel about the boat, which will float as you call it? Agree that the choice of a catchy and on the run imprinted in memory of the name - is already half the success in the business of prosperity of any business. And the office for the provision of real estate services - is no exception.

Choose the name of the real estate agency

So, you are a businessman, your sphere is a deal in the housing market. But how to name a real estate agency, if there are not too many creative abilities? Or does it simply not occur to anyone?

In this case, there are simple algorithms for generating a suitable name. Consider the main ones.

The magic of foreign pronunciation

Not everybody knows each other fluently. Having picked up a sonorous foreign name, the owner of almost any business can give his own signboard a mystery and ambiguity. The phrase should be short, uncomplicated, consist of 1-3 words, more or less understandable to the ordinary consumer, and be pleasant to the ear.

At the subconscious level, he should associate with the potential customers the motif of recognition. For the first time people going to the agency should feel that this place is already familiar to them.

It is important to take care that the name of a real estate agency, even a foreign one, is not a random, meaningless verbal set. There is always a meticulous client who will not be lazy to analyze the true meaning of a word or phrase. And it can end in a serious failure.

Direct associations

This is the simplest and uncomplicated way. The essence of it - in direct indication of the scope of your office. There are a lot of such signs. This includes numerous "City Real Estate", "Square Meters" and "Housing Issues". Classics of the genre - "My house" or "Mortgage Agency".

Plus this name - in the absence of the client's doubt in where he got. Agree, opening the door under the sign "Your Home", you are unlikely to expect to get into a pharmacy or an antique shop. The other side is mediocrity. With this name, you will not stand out among numerous and sometimes very creative competitors. And, as a consequence, advertising costs will increase.

We complicate the task

Indirect associations

If you designate your activity as a beautiful and sonorous word like "Elite", no one will understand its meaning without deciphering. For example, the name "Garant" hints at the binding and quality, but it does not say anything about the specific scope of the services offered.

Something personal

You can call the agency a beautiful female name or, for example, "Ignatiev and K" - by the name of the owner. This option is not bad, but we should not forget that it is more suitable for a small town in which famous personalities are on the line. In a megacity, it is difficult for an ordinary client to retain a similar name in his head, since associations with a particular person do not arise. In this case, the struggle with competitors will have to be forced in other ways.

What else can you think of

You can sit down with business colleagues and brainstorm. And you can calculate the desired variant by a banal search of the more or less suitable words and their combinations. You can order a beautiful name for a real estate agency in a specialized bureau for naming - there are many such now. In a word, there are not one or two ways to create a sound and satisfying owner for a business.

What else should you take care of in this difficult creative work?

Feng Shui to help you

It's no secret that now it is very fashionable to conduct almost any business with an eye on the postulates of feng shui. What does this mean in our case? For the successful development of the case, one must know the element to which it can relate. And it depends on the functions that your agency should perform.

To those by definition belong preservation and protection of the clients' housing and care for people. In general, this moment can be attributed to the element of the Earth. It should be played out both in the title and in the interior design.

Among other things, it should be used in the design of the site, the choice of advertising banners, etc.

Another element that can also come up is Fire. Its task is to support the Earth. The colors of these two elements should be selected yellow and brown (for the Earth). To the fire are all the shades of nature in the nature red.

How it works

If you use these colors in the interiors of the agency premises, this will affect the subconscious of the customers in the right direction. Against the backdrop of this impact, a person entering the office can easily relax and trust a professional realtor.

If the elements of feng shui will be used when decorating an outdoor signboard, it will attract more customers from the street. The fact is that such advertising operates on an unconscious level and may prompt you to come to you even those who at the moment do not plan to buy or sell housing. Perhaps a person suddenly wants to get acquainted with the full list of services provided. Such people are your potential clients.

If you use the technology of feng shui, choosing the name of a real estate agency, you should focus on words that evoke pleasant associations with comfort, security, reliability and a warm home. It is especially not recommended to experiment with complex names - this does not contribute to the trust of customers.

Thoughts on a note

What other advice can you give the newly-made businessman, who is puzzling over how to call a real estate agency?

Here are some useful "chips". Do not use words in the title that do not specifically relate to your niche. For example, if you are targeting a more or less wealthy audience, the slogan "affordable housing" only harm yourself.

The opposite situation - ordinary buyers the sign "Elite-real estate", most likely, will scare away.

Try to avoid abstract names that do not have a specific meaning. Always keep in mind the image of your target audience. Try to take into account the maximum possible number of services that you are going to provide - rent, sell or all together.

Well, if it does not occur at all, you can always invite a competent consultant who, for a reasonable reward, will help you find the right name for a real estate agency.