Successful businesswoman Anastasia Zadorina and her new projects

Designer Anastasia Zadorina is a new name in the world of modern fashion. The debut collection of 2011 at the contest "Russian Silhouette" made a strong impression on the public, and since then all the shows of Zadorina have been a great success. A successful entrepreneur who has turned a hobby into a profitable business, sews luxurious evening dresses, in which many Russian celebrities flaunt. Her perfectly seated dresses are adored by T. Navka, Yu. Baranovskaya, A. Savelieva and other stars who choose exclusivity and quality of work. The designer does all the sketches personally, carefully considering any detail.

Beginning of career and first victories

Anastasia Zadorina (Shekina's maiden name) was born in 1989 in Berlin. At the age of 14 she moved with her family to Moscow and entered MGIMO, but she was not interested in design after her early childhood development. Even while studying, the student attends the courses of A. Vasiliev - a famous fashion historian and theater artist - and takes lessons in academic design. Nastya often turns to the atelier, where the masters sew things according to her individual sketches.

The future star is not bothered by the lack of a profile education, and the girl at home is otshivaet the first collection, which Tatiana Mikhalkova, who created the charitable foundation "Russian Silhouette", liked. Anastasia Zadorina with great respect for the supportive Russian manufacturers of the former fashion model, who saw in her a unique talent, and thanks her for everything.

Soon the work of a black-haired beauty is noticed at the competition of young designers of the Grazia magazine, where Nastya receives a special prize. After the deafening success, the girl's parents, who were skeptical about the daughter's choice, understand that her hobby for fashion is very serious.

New contract

Now Anastasia Zadorina heads not only the brand Anastasia Zadorina, but also ZA Sport, which since 2017 became the official supplier of the form for our Olympic team. The company, already working with the volleyball club "Dynamo", Vnukovo airport, won a tender to create equipment for Russian athletes. The company of professionals under the leadership of Nastia otshivaet products in large volumes for their customers and works in a very intensive mode.

Successful Businesswoman

"Fashion is for me a business, that's why I load my production to the maximum." My company is engaged in handmade dresses, sports uniforms and overalls for miners and security guards, "says cheerful Anastasia Zadorina. The designer, whose biography is saturated with successful business projects, thoroughly knows the entire process of creating each thing, takes decisions on the purchase of the right fabrics, and deals with financial reporting.

She does not hide that at this rate she does not have time for creativity: "Designers do not draw new collections from morning till night, they solve issues with tenants, buyers, they have to solve the problem of choosing the thread of the desired shade, and also it is not worth it Forget about contracts and bills for payment. "

New format of work

She really likes to work in the atelier format, which was opened in late 2016 on the sixth floor of the hotel "Ukraine" ("Radisson Royal Moscow"). Daily meetings with your favorite customers bring positive emotions, and the girl feels the return. A talented beauty for each client finds an individual approach, considering all the wishes. Any favorite thing can be adjusted for free. But boutiques, opened several years ago in shopping malls, Anastasia Zadorina considers commercially unprofitable stories.

Absence of provocation and shocking

However, Nastya is not only engaged in evening dresses and sportswear. In 2013, she introduced a new collection called Romantic Rock, in which the spirit of romance was clearly present, and showed the general public fur and leather outerwear. In the works of the designer, experimenting with decor and materials, one can not find anything provocative and rude. A business woman who thinks about whether it is possible to put on an outfit from the issued collections in real life admits that she creates many fabrics for her clothes. She designs sketches of prints, uses expensive Brazilian stones and Japanese beads in jewelry embroidery, and buys sequins for dresses in Paris.

Elegance and femininity

Nastya is convinced that the main weapon of a woman is elegance, and outrageous and vulgar outfits let other designers let out. She notices fashion trends for aggressive details, but she will never wear such a style, as she does not see herself in this image. Her new spring-summer collection 2017 is the embodiment of lightness and transparency. Dresses of snow-white color harmoniously look with elements of decor of silver and gold shades.

Successful Anastasia Zadorina, whose photo recently appears in glossy publications, launched her collection of jewelry and is happy when customers are asked to pick up a full image - not only the dress, but also accessories. She gives advice not to pursue fashion, but to pick up the outfits that go and emphasize the individuality of the person, and often creates a new dress along with his future hostess.

A little bit about personal

The owner of several companies and restaurant "Latin Quarter" Anastasia Zadorina, whose biography is quite successful, was married, but divorced and does not mention her ex-wife in any of the numerous interviews. The girl is the mother of the wonderful baby Mark, who is hiding from the press attention. No matter how busy Nastya is, she always gets up at six in the morning, so that the son sees her first, and not a nanny.

Look like a lady

Anastasia Zadorina is a designer who creates attire in which you can come to any evening and feel the most beautiful. She regrets to note that Russian couturiers have little luxurious evening dresses, and they are very lacking for our women. She likes the style of the golden age of Hollywood, and in the works of the master every woman looks like a real lady.

Nastia does not like the androgynous models and things of unisex, because she believes that a girl should not look like a man, and even in a correctly cut trouser suit, any lady will feel sexy and elegant.