Profession "image maker": description, pros and cons. Where to study for image-maker?

The profession of "image maker" implies the ability to choose image and style. The image maker is a specialist who is able to see the inner world of a person, the characteristics of his character, strengths and weaknesses, to identify habits and to embody all this in clothes. Create a single unique image that is perfect for this person. The image is not just a match for a specific event. Here, clothes should ideally fit into the lifestyle, help to be successful in everything. This concept, which unites the inner and outer world of man.

A bit of history

In fact, the profession of "stylist image-maker" appeared long ago. After all, it's true art to submit oneself, and not all public figures know how to do it. But almost every public person has an adviser, and sometimes not one, who gives recommendations on clothes, hair and behavior in society.

In our country, the profession of "image maker" appeared relatively recently. Somewhere in the mid-nineties, such specialists began to be recruited to work with politicians. It is from that time stylists, image-makers become more popular. More and more often the question is, where to study for the profession "stylist-image maker".

Social niche of image-makers

Now, qualities such as individuality are very much appreciated. All known people try to be exclusive, not like others. And not only art people, but also politicians and businessmen are striving for this.

It is not only public people who need to create a certain impression. Someone wants to get a prestigious job, someone is a profitable contract, someone is trying to become a leader of the social movement. For all these people, the correct image is important. Uniqueness and self-confidence are now quite expensive, so the profession of "image maker" is well paid.

What should an image maker

The image includes not only properly selected clothing. Therefore, a good specialist must understand the hairdresser's art, make-up. His job is to track all the fashion trends, to understand the intricacies of etiquette and the culture of speech.

A good image maker should have a great sense of taste. Moreover, a specialist in this field must feel the soul subtly, and this is already the skills of a psychologist.

To all this, you need to know the ideology perfectly. This is the name of the most complicated science, which describes how to create images and styles correctly. Contrary to popular opinion - this is a very responsible job. After all, career development and the success of a person, and sometimes even personal life, often depend on the image maker.

Where to go to study

Now many people want to get a profession of "image maker". Where to study:

• Courses of image-makers.
• Additional profession in higher education institutions of culture.
• Additional specialty in universities of international relations.
• Additional specialty in higher educational institutions.

Legalization of the profession

It is worth noting that the profession of "image maker" at the moment in our country is illegal. And all because it has not yet been introduced into the single state register.

They relate to this specialty in very different ways. Someone on any issue runs to a consultation with a personal image maker, and someone thinks it's a waste of time.

Profession details

If you translate the word image from English, it will literally turn out - image, picture. Next we turn to the explanatory dictionary - the image - the appearance or appearance. That is, the image theory will only teach you to create an appearance. Beautifully combine the hair, dress, manicure and shoes.

What exactly does the "image maker" profession include? It is clear that creating an image is the goal of any specialist. But what is the image? If you believe the explanatory dictionary, the image maker creates a harmonious external picture. Finds the perfect combination between hair, costume, accessories. As a result, a whole image is obtained, which is combined with the social status of a person, with his way of life, character features and habits.

If Russia had already standardized this specialty, then, most likely, image-maker services would include consultations on clothes, hair, make-up, manicure, accessories, jewelry, shoes, fragrances and decor elements.

If the specialist has some other skills, for example, knowledge of etiquette, then this may be an additional specialization. That is, this service can go for a fee, or according to a certain agreement. This image maker can not only create an external image, but also advise on etiquette.

There are pluses and minuses in the image of the image maker. Publicity can be attributed to the pluses. Specialists of high class of this profession are always in sight. Communication with interesting people, constant expansion of horizons. But the minuses can be attributed to a constant stressful state. After all, there are no guarantees in this specialty. Until the last moment the image maker does not know for certain, the image to the client approached, or he feels uncomfortable.

Interest in the specialty

The most paradoxical fact is that in the recently published rating of the most promising professions, according to the readers, the image maker occupies one of the leading positions.

In general, the interest in the image of the image maker is growing every year. This is due to the fact that people began to pay more attention to their appearance. Attractive appearance is needed both for hiring and for successful business, well, and of course, in the personal life, the right image plays an important role. People do not want to grow old, but it would be more correct to say that everyone wants to look good in old age. Many have new opportunities, which were not in the USSR or in the nineties.

Now the formation of a new society is taking place. Now qualities such as self-sufficiency, intelligence, intelligence are valued. People try to develop more intellectually, both spiritually and professionally.

Thanks to this, new professions began to appear. They began to attract some attention. Particularly interesting were the specialties of the sphere "man-man". After all, if you remember, earlier there were only hairdressers, then there were make-up artists. Soon became known to such professions, as a stylist, piarminger, designer. In one line with them now became an image maker.

Professional look at the specialty

G. G. Pocheptsov has a doctorate in philology, is the president of the Ukrainian Association of Public Relations. He is also a professor at the National Kyiv University of International Relations.

Pocheptsov's profession of "image maker" is very important. He proves the influence of the image of some figures on the course of history. He believes that very often a person feels that he is perfect, but this, alas, is not always the case. In the UK, Brendan Bruce was the director of communications for the Conservative Party at a certain period. It can be called one of the first professional image-makers. Since it was he who forced his fellow party members to look "decent". Frenchman Jacques Segel also persuaded to wear a certain kind of clothes of mission participants abroad.

Images and rumors of wise rulers have been used in political games since ancient times. After all, we know about the rulers of ancient times precisely in the image that has been handed down to us since those times. Many great people were completely different from what they are being described to us. Even then, many subjects were fooled by the image of their ruler. Actually, to this day nothing has changed. As before, the presidents fool their voters with ghostly images.

Even when a person looks perfect, but feels not entirely in this image, he involuntarily transmits his uncertainty to others, and his image in their eyes is getting worse.

And the opposite example. Yeltsin at his post did things that many did not even dream about, but thanks to his image of a typical Russian, he only aroused the sympathy of the majority.

For VM Shepel, the profession of image-maker is one of the most important. In his opinion, an image maker is a personality sculptor.