Products Procter & Gamble, which conquered the whole world

Today, probably, any person can not imagine a day without a deodorant, soap or a toothbrush. Household chemistry is an indispensable attribute in every home. Now on the shelves in the store a huge selection of powders, gels, detergents and cleaners. Easily you can find a product that solves any problem in the house - whether it's stains on clothing, stale fat on the stove or hair that is prone to cross-section. We all owe this to two wonderful people, William Procter and James Gamble. They still in the middle of the 19th century founded the company for the production of goods for the house - Procter & Gamble.

Why it?

Now the company takes a leading position in the consumer market and the 20th place in the Fortune 100 rating. It has more than a million shareholders, about 150,000 employees.

Procter & Gamble is a worldwide, large-scale company. Its main office is in America, in Ohio, and investors - in more than 75 states. Procter & Gamble products are high quality and affordable. Goods are trusted by consumers around the world. The company not only takes into account the needs of customers, but also embodies their desires in new, improved products. Also, Procter & Gamble is the founder of the "brand system". More than 3000 trade marks of the company are sold almost in all countries of the world, and the income for a year exceeds 76 billion dollars.

The main activities of the company

For today the enterprise represents on the market about 50 trade marks. Its activities are directed to three main areas:

• Body care products;
• household chemicals;
• Goods for health.

Household chemicals Procter & Gamble provides almost half of the annual turnover of the company.

In our country, the company Procter & Gamble came in the early 90's. Its products were divided into two categories: goods for personal use and professional use. The second group includes products of large volume, intended primarily for corporate customers. These are dry cleaners, boarding houses, hotels, motels.

Procter & Gamble products

The most popular brands are Procter & Gamble:

• Chemistry and household goods - Ariel, Charmin, Comet, Mr. Proper, Lenor, Dreft, Pampers, Ace, Duracell, Fairy, Ambi Pur;
• Care products - Head & Shoulders, Tampax, Blend-a-med, Wella, Gilette, Shamtu, Braun, Old Spice, Naturella, Olay, Londa, Mach 3, Always, Shandy.

In addition, the following products are sold through intermediaries: Pringles chips, Vicks medicinal product, Max Factor products.

Procter & Gamble products are not the only products on the market today. The main competitors in the production of products are:

• Colgate, Palmolive, Hill's pet food;
• L'oreal Paris;
• Schwarzkopf / Henkel;
• Unilever;
• Kimberly-Clark.

Very well-known in the company are the products of Oral-B and Blend-a-med. After all, each person's teeth require attention, careful care, quality care products, and the goods of these brands will help solve many of your problems. This caries, tooth sensitivity, stones, plaque, unpleasant odor. Trademarks offer the following products: toothpastes, conventional and electric brushes, yarns, rinses. Manufacturers guarantee high quality and positive results after a few weeks of using the product.

A fairly broad target audience for Gillette products. It is in demand both in young men and in adult men. Her goods for a clean and light shave conquered the whole world. These are razors, antiperspirants (gel, hard, in the form of sprays), means before and after shaving for all skin types, toilet water. The technology of Gillette is unique.

Development and improvement of products

Procter & Gamble actively takes care of the environment. Constantly in search of alternative methods of waste disposal. Since in the production and use of products are often formed by solid waste, the company adheres to three new safe methods:

1. Significant reduction in waste during activities.
2. Development of improved packaging, which, in turn, minimizes waste.
3. Attraction to the price policy. That is, support for authorities and bodies that are trying to optimize the waste system by setting a price rate.

On the harmlessness and non-toxicity of goods, representatives of Procter & Gamble declare. Rospotrebnadzor issued a decree in summer on the withdrawal of some products from the sale. Under the impact, a dishwashing detergent, powders.

Although many now ask about compliance with safety standards, all products of Procter & Gamble fully meet sanitary standards, standards and requirements.