Michael Dell: biography, quotes. History of success

Among the richest entrepreneurs of the world is the founder of the well-known brand in the IT industry Michael Dell. Quotes of this talented businessman turned into favorite theses of many of those who took the path of free activity. Therefore, it makes sense to study the success story of such an outstanding personality.

A brand that is known to everyone

Michael Dell - this name should be known to everyone who at least once set out to buy a good laptop or, at least, a monitor. Dell Computer occupies one of the leading places in the production of computer equipment. But it was not always known. In the distant 1984, when everything was just beginning, the company's capital was only $ 1000. In other words, it all began more than modestly.

For 20 years of persistent and competent development of his brainchild Michael Dell Managed to bring the assets of the enterprise to a level significantly exceeding a mark of several billion. Unambiguously, this result deserves attention.

How it all began

Michael Dell, whose biography abounds in interesting facts, was born in 1965 in the picturesque city of Houston , Texas. The parents of the future billionaire did not experience financial difficulties, since his father worked as a stockbroker, and his mother had practice in the specialization of a dentist. Thanks to this the boy's childhood was secured.

Nevertheless, the growing up Michael was not spoiled with toys, which, of course, he wanted to have. This fact prompted him to independently raise funds for organizing entertainment. At the age of 12, the boy opened for fascination with philately and active trade and exchange of stamps at special auctions. At this stage, Michael had the first idea for business. It's about creating your own auction for the sale of stamps. Young Dell was able to persuade several philatelic friends to entrust him with their resources and put them up for auction. As a result, with the help of posted advertising, a beginner entrepreneur was able to earn $ 2,000.

Later Dell showed himself again, but already on fishing. While everyone was fishing with the usual tackle, Michael decided to connect several hooks with a special weaving and thereby increase the probability of catch. As a result of fishing, his catch was the largest. Such an approach formed the following position in the future owner of a multibillion-dollar company: if you think that some idea is good, be sure to test it in practice.

Forming an entrepreneur

Michael Dell, feeling the opportunities that open literate sales, while studying in high school decided to continue to earn. In this he helped the city newspaper, which allowed to sell subscriptions. This is what the young Dell has been doing.

At the same time he did not use the classical method of walking from door to door. Instead, he decided to take a step toward the team game. It looked like this: Michael identified as his target audience the newlyweds and hired acquaintances, whose duties included the delivery of addresses of representatives of Central Asia. Next, a beginner entrepreneur formed a database of contacts and began to send newlyweds a letter with the proposal to receive a two-week subscription to the newspaper as a wedding gift. The result of such direct marketing was earned $ 18,000.

With these funds, Michael Dell, whose success story was close to a swift leap, bought himself a BMW and was able to enjoy driving a legendary car in his 17 years.

But Michael's parents did not appreciate such a vivid entrepreneurial gift and continued to hope that their son would go to medical university. The influence of the father and mother had borne fruit, and Dell after graduation became a student at the Texas State University.

Becoming a big business

The study could not become a worthy alternative to the desire for entrepreneurship, and soon Michael began to upgrade computers, increasing their productivity for their own needs. Soon there were customers who also wanted to improve their PCs.

For that time, the fashion for personal computers was typical, as a result of which all students wanted to get such a technique. But because of the high cost, they could not afford such a luxury. And here Michael Dell appeared with his ability to see needs and make up for them in the best possible way.

The essence of Dell's idea was to buy extra parts from IBM dealers and then use them to collect full-fledged computers. What he did in his student dorm room.

As was to be expected, Michael did not confine himself to the student clientele and posted ads in the newspaper. This advertising offered potential customers to purchase computers that are optimized for the user, and, moreover, are cheaper by 15% in comparison with the prices of official dealers. The result was predictable: doctors, law firms and businessmen began to order computers from Michael Dell. The result of this activity was the foundation of PC's Limited. Soon things went so well that Michael left the path of the student and completely devoted himself to business. As a result, in 1984 the company was renamed Dell Computer, a brand known all over the world.

Scaling activity

Michael Dell, whose photo is familiar to anyone who was interested in giants of business, developed his company with rather modest resources. At first he hired only one employee. His duties included control over finances and administration. The founder himself was busy upgrading IBM PCs and preparing them for sale.

Due to the individual approach to the client's needs and affordable prices for the final product, the company's turnover already reached $ 180,000 in the first month of active activity, and in two months it exceeded this level by more than 1.5 times.

Soon, Michael realized that the real financial heights are behind the creation of production under their own brand. At this time, just was released a new technology, which made it possible to greatly simplify the production process. By hiring an IBM engineer for $ 1,500 a week and a half, Michael received the first powerful computer that was released under the Dell brand. Already in 1992, the company's sales level was $ 2 billion.

Personal life

Step in the direction of the family Dell did in 1989, marrying Susan, who helped him get rid of excessive modesty. Four children received a gift from his wife Michael Dell.

The billionaire's wife also participated in the decision on the foundation of a charitable organization, which began its activities in 1999. This initiative led to the fact that tens of millions of dollars were donated to eliminate the consequences of various disasters.

Conclusion

As a summary, it is worth quoting Michael Dell: "The customer can not be simply satisfied. The client should be satisfied. "

An example of this outstanding entrepreneur proves: if you guess the client's needs and correctly fill them, then the financial success of the business will not take long.