How to create a group on Facebook? How to create and promote a group in Facebook

Facebook is the largest social network in the world, it has registered over 500 million users from 123 countries. Thus, the project can be called a very effective platform for uniting people on common interests or building a joint business. But for this you need to figure out how to create a group in Facebook and what opportunities it gives.

Some statistics

To begin with, the 2 million users of the project are a Russian-speaking audience, and its The number is growing rapidly. Most of them are people who have friends abroad. Such resources, among other things, can help in the promotion of blogs of various topics.

The answer to the question of how to create a group in Facebook, you need to start with the choice of subjects. The communities of webmaster, tourist, news and entertainment are especially popular. Groups of books, laptops, gifts and gadgets are also well-attended.

Some novice users reduce the issue of how to promote the group in Facebook, to register a profile, and to configure cross-hosting. In fact, everything is a bit more complicated. The social network provides several dozens of effective tools for promotion, suitable for different areas of business, as well as site topics.

How to add a group to Facebook: community or page?

Particularly effective is the creation and promotion of the page. In fact, it It is similar to the group, but it has several differences:

- there are statistics with which you can determine the growth in popularity, as well as the activity of users;

- access for unregistered users is possible;

- Added the addition of applications;

- The page widget can be added to the site, which is not available for groups.

It is worth noting that a community administrator can write a message to all participants. However, the pages have a large number of pluses in comparison with the groups. They are better suited for promoting business and Internet projects. So, let's look at how to make a group in Facebook.

Registration process

First, get an account on the social network. Indicate the necessary information about yourself. Go to the page. You are offered 2 options: "Official Page" and "Community Page". The first option is intended for organizations, collectives, celebrities, companies, brands or local businesses. However, we will discuss how to create a group in Facebook on the second option - an informal unification of people.

A community page can be created by any user. Enter the title of the page, Then create a community page. If you go back to how to promote the group in Facebook, at this stage it is worth noting a special role in this case name. It can be of 2 kinds. By brand - similar to the name of the company. To mention in the name of the community only the name of the project, for the promotion of which it was created, is reasonable only when it has its own audience, and also has proved itself well. It is undesirable to call a page in honor of the brand, if no one knows about it yet. The name for the community can also be selected by interests (for example, the club of marketers).

How to create a group on Facebook: design

So you became the owner of a blank page, which needs to be properly written and filled with content. This way you will attract users. First, download the image (project logo). Under the avatar of the page, click on "Edit page". The logo should be large in height, to look more impressive, attracting more attention.

Add the site address (if available), as well as a description of the page - a few suggestions about the company or the purpose of the project. Using the markup language "FBML" You can easily design the page, according to your corporate style. You can also purchase ready-made templates if you want - it's expensive, but original and beautiful.

You can make a purchase thanks to the applications on Facebook. The side menu of the page has a block in which it is proposed to "Share the page". It is limited to 200 characters. Write a few words about the company and provide a link to the site.

Filling phase and installing applications

In this case everything depends on the direction of the promoted company. The application "RSS Graffiti" is intended for cross-posting RSS-records on Facebook. To configure this feature, install the application. Then fill in the required fields. The application has many useful functions.

"Poll" is designed to create polls. This procedure takes only a few minutes. You can recommend voting to friends, and also publish in your own profile. Such an approach will help to attract additional attention to the project. Polls and polls are created in order to know the opinion of subscribers on a particular topic.

The Slideshare application will help you add presentations to the pages. Daily update your community: add announcements and interesting links, encourage participants, conduct actions and contests, organize discussions, respond to all kinds of comments.

Promotion

Attract the first participants to start and do not forget to subscribe yourself. Before you promote the project, you need to collect several dozen subscribers to make the page become visited and live. Enter the community address in your profile, then invite your friends. The invitation should be accompanied by a message that will be of interest to potential subscribers.

Context advertising in the social network itself is very effective, but this approach requires a lot of money. To the merits of the method can be attributed the display of your ad only to the target audience interested in such a project. The disadvantages include, in some cases, an unreasonably high price and payment difficulties. Here we are and discussed how to create a group in Facebook and what it is needed for. We hope, our advice will be useful to you and will help to attract a new audience to your projects.