Dietrich Mateschitz is the creator of Red Bull

Dietrich Mateschitz spent all of his financial savings on the Red Bull project. He was confident of success. As a result, the businessman did it. 1990 - this is the year when Dietrich Mateschitz came in plus. Forbes now every twelve months includes it in the rating of billionaires. Well, the whole world knows about the energy drink of an entrepreneur called "Red Bull".

Learning

Dietrich Mateschitz was born in 1944. All childhood of the boy passed in a small place of Styria (Austria). Studies Dietrich did not give, although the parents gave him a lot of time. Nothing has changed and the receipt of higher education - a diploma Mateschits defended only after ten years. And before that time he was an out-and-out joker, having fun and attending various parties.

Job

But after graduating from the University, Dietrich Mateschitz decided to grow up and seriously get down to business. The young man got a job as an intern at Unilever, where he was engaged in the promotion of various detergents. Dietrich's success did not go unnoticed. Very soon he took up the post of marketing director for the brand "Blendax" (toothpaste).

Energy drink

1982 - this is the year when Dietrich Mateschitz went to Thailand with an inspection trip. His wife at that time had not yet appeared, so the young man often went on business trips. The future billionaire was very interested in the article in the local magazine with the rating of the twenty largest Japanese taxpayers. Among the reputable people who produce electronics and cars, there was one very strange person, earning literally on the water. His name was Mr. Meise, and he produced an energy drink.

Dietrich, already repeatedly thinking about starting his own business, was very interested in this industry. He found out that in Thailand energy drink is very popular with drivers. Depleted long road truckers bought it at gas stations to maintain strength. Dietrich decided to try the effect of the drink on himself and bought three cans. Mateschitz really cheered up. The recipe was printed on the package. In addition to caffeine, sugar and water, there was some kind of incomprehensible taurine. Dietrich climbed into the encyclopedia and found out that this is an amino acid that stimulates cardiac activity. Also, the Austrian learned one more thing - the recipe for a drink called "Red Bull" was not protected by a patent.

My business

Dietrich Mateschitz offered his Thai counterpart Caleo Juvdihe to organize a joint business in Austria. Companions threw down 500 thousand and opened a company. They decided to name the drink the same way as in Thailand. Entrepreneurs just translated it into English - "Red Bull". This was a double plus. Firstly, the image of a powerful, unrestrained, violent animal was perfectly representative of the UTP of the drink. Dietrich already saw how he would be promoted in the market. Secondly, the businessman was on a horoscope calf and regarded this symbol as a sign of fate.

Success

Mateschitz was forty when he resigned from his previous job and received an Austrian license to sell energy drinks. Dietrich spent three years on this.

In the success of the enterprise "Red Bull" almost no one believed. Most people considered his venture a serious oversight. However, the Austrian did not cease to achieve this goal. His school friend Mateschitz asked to develop a design of a can and a slogan for a drink. So there was a fateful phrase, now known to the whole world - "Red Bull inspires". In 1990, Dietrich was a plus. And in 1993, the drink was sold all over the world.

Philosophy

Dietrich Mateschitz, whose fortune has reached $ 10.8 billion at the moment, believes that the main goal of business is not the realization of the idea, but the maximization of profit. To work it is necessary enthusiastically, creatively and with full dedication.

If the country does not want to take a drink, Dietrich leaves it for later. The businessman focuses only on potentially successful things. He is always optimistic and thinks only in a positive way. And this despite the unfavorable circumstances, doubts surrounding, negative reviews and financial difficulties.

Dietrich adores all-round attention to the "Red Bull", but at the same time carefully tracks any gossip. For a businessman, it is unacceptable for someone to spoil the reputation of a drink and put his useful properties in doubt. In any vicissitudes and circumstances, Mateschitz always believed in the success of his brainchild and knew that as a result, the "Red Bull" would become a permanent attribute of modern people.