Description length of the tag for "Yandex" and for Google

Today on the Internet there are millions of different sites. Every owner of an Internet resource is trying to become the best and go top in search queries. It is because of this competition that new methods of seo-site optimization are beginning to appear.

Perhaps earlier, many users forgot, did not know, or simply did not want to fill in a description, which, with the right approach, can increase the number of visitors. Let's consider: what is it, what should be the length of the meta description and how to write a qualitative description of the page.

What is a meta description

A descriptive tag is an HTML tag. It, as a rule, contains a description of the page on which it is delivered. As you may have guessed, this tag should be installed on every page.

Why is this tag so important?

Description will be displayed in search queries (below the name of your site) and on social networks. If you can qualitatively optimize the description, you can raise the number of visitors on your site. Also, if this tag is interestingly written, then more people will want to go to your site.

Does the meta tag description affect the ranking in "Yandex" and Google?

The length of the description and the meta tag itself do not affect the ranking of sites. This can be learned from official Google sources. Unfortunately, now it is not known how "Yandex" takes into account the description.

Description on Google

So, let's look at the descriptions of different sites. For example, let's enter into Google search query "description". What do we see?

On the first site there is a description of the page. This is just one sentence that can answer the user's question.

Consider the second site. It does not have an HTML description tag, since Google itself selected a suitable sentence from the article. Of course, it also displays detailed information that can help the user, but this is not always the case.

Remember, if you do not optimize the descriptor or leave this field empty, then the search engine will automatically make it. Of course, it may not display the complete information that the user needs.

Another important point. When creating descriptives, you need to enter keywords and allocate them bold. Just do not overdo it, as a large number of keywords can only harm.

The size of the application in Google

The length of the description should not be very small. If this tag is less than 50 characters, it will not be displayed, even if there are keywords.

The maximum length of the description can not exceed 140 characters. If it will maximize the user's query, then Google will show the first 140 characters, and then insert the ellipsis. Unfortunately, you can not write a descriptor more than a valid value, so the allowable length of the description Google should contain the selected keywords and your thoughts.

Description in "Yandex"

In "Yandex" another technology for selecting information to form a description of the article. In this case, it occurs a little less frequently than in Google. You can see that the first site contains a description, and the second one does not. As in Google, "Yandex" will form a description of the information on the page, if you do not write your own, or it will not display the user's request. To make it easier for people to find useful information, the keywords will be bold.

The size of the descriptors in "Yandex"

The description length for "Yandex" is formed according to different criteria. However, it should not exceed 200 characters. The optimal description length is about 140 characters. If this tag exceeds the allowable size, then Yandex will cut it. If it is very short, then the search engine will not expose it.

Do I need to create a description?

Of course, many site owners are worried about the question: "Do I need to design a description?" Unfortunately, there is no unambiguous answer to it. Since if you look at the sites, you can see that not everywhere it is present.

For example, consider the sites that are in the top 10 on request "earnings on the Internet." On some of them there is no descriptin, and after all they occupy leading positions on high-frequency request. How can this be? Probably, the search engines do not strongly carp at this, as they themselves can draw a snipper for the page.

But all the same, many webmasters believe that with proper design of the website, you can increase the traffic of your site.

Compromise solution

Perhaps you do not have enough time or qualifications to write a quality description. In this case, you can insert the lead-paragraph of the article in the HTML-tag. Of course, the length of the description should be similar to the replacement. The description should be correctly written to increase traffic to the site.

How to write the correct description

As we have already explained, description is a short description of the page. If it is written and liked by users, they will go to your site, if not, then to the competitor's site. You should understand that when creating descriptors, you need to focus not only on search engine robots , but also on ordinary people who will all read it.

• In the description, you must insert the main keyword. It is worth noting that you do not need to spam the keyword. As this will negatively affect your site.
• To attract the attention of users, use keywords at the beginning of the script.
• It is worth remembering that the description length can not exceed 150 characters, so that the search engines do not cut it. Also, do not write less than 80 characters, since Yandex or Google will simply drop your descriptive text.
• Description is placed to interest users. If you write an interesting text in which there are any calls to action, this will greatly increase the attendance of your resource.
• If you created an online store, then in the description you can write various trade offers. So you will interest the user even before he goes to your site.
• As mentioned earlier, do not spam the keyword. If you do this, then the search engines at best will not simply expose your description, at worst - block the site.
• The description must be unique. Do not use one text for several pages.
• Try something new. After composing the description, watch for user transitions. If the attendance of the page does not increase, then try writing a new text.

Conclusion

The length of the description tag and the text in it play a big role in optimizing the resource. To write a qualitative description of the page, you must use the rules that we have already considered. If you are not going to write a description, you can use a lead-paragraph, but it should also be optimized. Do not leave the field under the description of the page empty, so you can not get a large attendance of your resource.