Chanel Platinum Egoiste - a compliment worthy of one who achieves high goals

In 1993, the French perfumer Jacques Polje introduced the new men's perfume Chanel Platinum Egoiste (Chanel Platinum Egoiste) in the world fashion market. Unlike the previous project - Chanel Egoiste, weakly in demand, its new, improved version turned out to be extremely successful and has forever won the hearts of people. Provoking aroma for strong-willed and independent men fully justified its pompous name and became a symbol of refinement, chic, nobility, energy and wealth. As the perfume advertising slogan says, Platinum Egoist is a "decisively modern" symbol of success.

In Egoiste Platinum Chanel managed to convey the desire of men to the ideal of freedom. A vivid expression of this idea was embodied in the commercial of the fashion house. The main character in it wins a crushing victory over his main enemy - his own shadow, personifying his destructive passions and vices, thus gaining inner freedom.

Named perfume line in honor of precious metal - platinum. Not prudent silver, screaming about its stability and seriousness, and not the gold that has not been pounded, namely, a smart platinum, which includes all the qualities of a perfect metal. She emphasizes the prosperity, specialness and unique charm of its owner. Positioning through the name of the perfume of the image of the egoist implies a man who knows his own worth and loves independence.

The main advantage of Chanel Platinum Egoiste is still not in the majestic name, but in its unique, exquisite aroma. A complex and harmonious combination of components allows you to refer it to a real work of art. It opens with the smell of alpine lavender and rosemary, personifying nobility and masculinity. Then smoothly enter the chords of the alpine tree, which carries a tantalizing citrus sweetness. The heart of the fragrance was muscat-spicy decisive Caucasian sage and a restrained, intriguing smell of Geranium Bourbon flowers. This composition is balanced by the bright and extravagant taste of the Iranian gum galbanum. Fineness of the aroma acquires in the warm wood trail of the Atlas cedar, vetiver, sandalwood, wood moss and incense. Its magic aura fascinates, intrigues with its provocative sensitivity and strengthens the man's desire for freedom and individuality.

But "Egoist Platinum" would not be so popular and popular with men, if not for the active attention of women to it. It is they who extract this fragrance from a variety of other perfume fragrances. Hiding in the "Egoist" features of sexuality and elegance excite hidden female desires and dreams of a beautiful prince. The beautiful half of mankind, like bees flying to the smell of pollen, is attracted to its truly divine fragrance. And this is not surprising. They instinctively want to see next to a strong, wealthy and self-confident man. Namely, this image creates Chanel Platinum Egoiste to its owners. According to statistics, 75% of women when choosing a gift for their men stop on this particular perfume product.

However, let's not consider women as frivolous creatures. As is known, in the majority they are quite practical. In this connection, when choosing products from Chanel, they are based not only on brand "brand", but also on the characteristic features of this perfume. Firstly, the complexity of the composition of the fragrance, a special combination of components give the image an individuality and charm that contribute to the conquest of the opposite sex. And the second important point is the good stability of the smell of perfume. According to the owners of the perfume Platinum Egoiste Chanel, the smell of this perfume does not erode during the day, respectively, the bottle is consumed very slowly. As you can see, a practical approach is obvious.

Another criterion in favor of this smell is its universality. The aroma of the "Platinum Egoist" is ideal for both serious business meetings and noisy club parties. His credo is always to be at hand for a man who enjoys all the diversity of life.

Versatility of Chanel Platinum Egoiste is also in its age tolerance. Conservative aroma miraculously combines with sexual notes and positive energy, through which it is so easy to go through life, laughing, and perceive all difficulties as minor misunderstandings. But it is these qualities that seduce both young and mature men. Therefore, right now, with full confidence, we can say that the novelty of the house Chanel once again managed to surprise and conquer all without exception.