Belarusian refrigerators: brands and reviews

In our time of developed technologies, it is simply impossible to imagine a furnished house in which there would not be such kind of household appliances as a refrigerator. The advantages of using such units are obvious: convenient, practical and profitable. Any family, when entering new housing, first of all acquires this particular equipment, and in case of breakdown few people can afford to live without a refrigerator even for a few days. Such popularity caused the fact that most manufacturers of electrical appliances have established lines for the assembly of cooling appliances.

The market is full of offers for every taste and purse, and it is the latter factor that very often becomes decisive for the majority of consumers. Imported samples for many can not afford, however, despite the high cost, buyers prefer to choose high-quality household appliances. But it is worth remembering that you can always find a compromise solution. Belarusian refrigerators are the best option for anyone who wants to buy good equipment at an affordable price.

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The most famous manufacturer of refrigerators in Belarus is the trade mark "Atlant". This brand quickly won consumers both inside the country, its issuing, and abroad. Belarusian refrigerators Atlant are successfully sold on the territory of the CIS countries, as well as in Western European countries, which speaks for them, because demanding Europeans can afford to buy their own production equipment. Several years ago on sale it was possible to meet also refrigerators Gefest, however at present they have changed their activity to other household appliances (plates, gas columns, boilers, small household appliances).

"Atlant" is not a new enterprise, it is based on the capacity of the Soviet "Minsk", which produced refrigeration equipment back in 1959. The Belarusian refrigerators Minsk-1 were sold on a mass sale in 1963. This model came out with a circulation of just over three thousand copies for the year, while modern Atlantis produced 750 thousand copies for the same period. The capacity of the plant is enough to create more than a million units in one calendar year. Over all production processes employs a staff of about 6 thousand people.

Features

In addition to meeting the needs of the domestic market, Atlant successfully overcomes competition with other manufacturers from Russian and Ukrainian buyers. The share of sales in Ukraine is huge (80-90%), Russians are slightly less, but still very significant.

An important distinctive feature that justifies the popularity enjoyed by Belarusian refrigerators is the feedback of grateful customers. It's not a secret for anyone that the reputation of the brand is often based on them. "Atlant" has established itself as a manufacturer of durable, high-quality and modern products. A huge staff of professionals is working on this, and the support of the original reputation is provided not only by factory workers and advertising managers, but also by a powerful research laboratory that studies the preferences of customers, their expectations and needs.

Kinds

Due to the fact that the Belarusian refrigerators are being sold not only in the post-Soviet space, but also in the EU, Atlant produces equipment in accordance with the standards and requirements of its Western partners. First of all, refrigerators are created with a sufficient level of energy saving. In the lineup, there are models corresponding to classes A and A +, which saves on paying expensive resources by a quarter.

In addition, Atlant refrigerators can boast a really long warranty service, which is important for domestic buyers. If the imported products guarantee uninterrupted operation and free service for their equipment for only 3-7 years, the Belarusian refrigerators will serve for a good ten years. After this period, the buyer can safely use his unit, especially since the components for the Atlant refrigerators are produced for all models for 10 years, even after they are removed from mass production.

"Atlanta" differ from each other in height - from very low (140-150 cm) to roomy giants over two meters. Another important parameter is the width. Belarusian refrigerators are produced in three variants of 54, 60 and 70 cm. While it is important for domestic buyers that the technology be deep and capacious, Europeans choose models more compactly, since they do not make preparations for much and for future use.

Pleases and color variety, the bulk of technology is covered with the usual white paint, but for fans of original solutions the manufacturer offers models of silver, gray, beige and red tones.

Price list

"Atlant" is a brand of Belarusian refrigerators, which is notable for its availability. The average price of such units ranges from $ 300. Before the crisis, they were a little cheaper, however, the devaluation of the national currency and the course jumps made their own black business.

In any case, the consumer is much more profitable to buy a budget "Atlant", as the formation of its price affects not only the purchase of imported equipment and components. The production is in Belarus, and the purchase of equipment from this country will be cheaper than the analogues from the states of Asia or Europe

Especially important is the availability of refrigerators during a crisis. In difficult economic conditions, buyers pay more attention to three characteristics: price, quality, attractiveness. It should be noted that the Atlanteans satisfy them all.

Customer's opinion

How bright and colorful the manufacturer would paint its products, every buyer will be interested in it from those who have already acquired this or that model of technology. What can we say about such popular products as Belarusian refrigerators "Atlant"? Reviews of consumers about it are basically very good. So, the average rating of this brand exceeds the mark of 4 points (on a five-point scale).

Buyers speak well of the silence of the work of refrigerators, in addition, they are excellent frost. The cooling system of this manufacturer is special, it allows you to control the temperature both inside the refrigerator and inside the freezer.

Of the negative, there are often inconsistencies in the lack of equipment (no ice tray and brush for cleaning the drain, a small storage compartment for eggs) and the fragility of plastic elements such as boxes for vegetables and fruits, shelves in the doors and freezer.

What do the pros say?

Refrigerators produced in Belarus are certainly good. This is confirmed not only by ordinary buyers who use them at home, but also professionals. Masters of equipment repair note that there is no problem with ordering components for appliances in the event of breakage. The manufacturer satisfies the requests within a few days. The plant itself in its service department sees some flaws and seeks to improve the quality of its work. So, in the nearest plans to make so that in case of breakdown the consumer received his equipment as soon as possible. To do this, you need to expand the staff of maintenance personnel and service centers.

Near future

The company "Atlant" looks confidently in the future, is looking for new partners abroad. This gives us hope that the manufacturer will please its customers with good and inexpensive household appliances for more than one year. Studying the peculiarities of the market, Atlant seeks to satisfy consumer demand and reacts sensitively to all changes in the competitive environment. The company plans to debug a line for the production of two-door refrigerators equipped with modern electronics and smart functions.

The manufacturer already creates its products with an eye to the peculiarities of the mentality of its customers. It happens that the inexperienced mistress can load into the chamber not yet cooled down a dish or overdo it with the loading of the refrigerating compartment. In such cases, Atlant trademark devices warn their owners about the created hazards, which significantly prolongs the period of their operation.

In addition, manufacturers take into account and are independent of the owner of the refrigerator problems - voltage drops in the network, the possibility of frequent power outages. So, Atlant refrigerators can cope with loads exceeding 220 volts (up to 250) and pull out trouble-free work if the voltage drops to 170, which is especially important for rural residents.