5 rules for writing an effective sales advertisement

The Internet is developing very rapidly. More and more operations for buying and selling are carried out through bulletin boards working in online format. Wishing to sell a thing through the Internet a lot, so here you will have to face competitors. How to make your ad working and highlight it among others to sell the thing as quickly as possible?

To compose an advertisement it is necessary to treat very carefully, since it will be evaluated by a potential buyer. You can advertise on different resources at the same time, but all of them should be based on 5 rules. These rules will help create an ad in the client's language, explaining the benefits and benefits of the purchase. They look like this:

1. Chilling and title

The success of an effective offline ad is 50% or more dependent on a prominent title . Looking through hundreds of offers, the buyer pays special attention to the name, and only after decides to view the detailed information. You can use constructions like "Product name + in excellent condition", as well as humorous names.

2. Description of goods

Here the main emphasis should be given not to the description of technical data, but to the emotional components that a person can receive while using the goods. It must be ensured that the description does not turn out to be too embellished. After the description, it is necessary to point out flaws carefully, otherwise the visitors will react to the proposal with disbelief.

Free ads work better, if it shows a lot of information about the size, color, age and quality of the goods indicated, the more opportunities to sell it as quickly as possible. And this does not mean that you need to make a long explanation. The main thing is that the text should be divided into paragraphs, sub-headings, numbered, bullet points, highlighting key points, etc. For formatting, all bulletin boards offer a text editor. Sometimes, the possibilities are limited only to the insertion of the text.

3. Identification of the reasons for sale

The reasons for selling are always, therefore, the consumer tries to avoid poor-quality goods. If the product is actually damaged, you need to talk in detail about them.

4. Purchase photos

It's no secret that people buy with their eyes, so you need to take care of high-quality images in advance. If things are sold on order, and the seller does not have his pictures, it is also not recommended to download similar photos via the Internet. It's better if there are real photos of him, even if they are stupid and ordinary. Here you should pay attention to the quality: the pictures should be light, neat, otherwise the customer will not be able to see the goods well.

5. Age of the audience

If the product or service is calculated primarily on a young audience, you can add anything funny to the description. When the role of potential customers is an adult audience, it is recommended to give up humor and give special attention to describing the detailed characteristics.