Snippet - what is this. Advanced snippets

With the development of technology and the Internet there are so many incomprehensible words that it's impossible to remember them all at once. Faced with an unknown, you run to the Internet. After all, only there you can find these most unknown words and learn their interpretation.

One of these concepts was the snippet. What is this, what is needed and by whom it is applied - we find out further.

Interpretation

So, the snippet, as Wikipedia says, is a piece of text or code that can be used in a search engine, text editor, and development environment. After such a definition, few will understand what it is in practice. Let's try to explain it easier.

Here you go into the browser, drive any word in the search string. Before you a window with the found pages for a specific request. We look at the first line. That's it, along with the title, the link to the page and the text below and there is a snippet. This information applies to search engines.

Software Interpretation

But there is another interpretation of the snippet. MODX Revo is a program that helps you manage a website, develop and support development. In it the concept of a snippet can be interpreted somewhat differently. This is the program element, which consists of php-code and processes any logic on the site. In general, snippets in MODX can be dynamic content such as menus, blogs, news lists, etc.

Text editors

Software developers also need to understand everything about the snippet. What is it they need to know in case they need to create a block of repeating text. To not enter it permanently manually, you can automate the process using snippets.

Text editors most often have a special function that works in this direction. It can manage a whole set of snippets, which is represented by a catalog. Such processes allow you to view, add, modify, delete, sort and much more.

Diversity

When you find out that these are snippets and what they need for programmers and web developers, you can proceed to the classification. Their diversity is caused by the degree of "interactivity". So allocate: static, dynamic and script blocks.

Static, as the name implies, is a snippet with unchanging text, which can be chosen for implementation in the required document. However, all available settings are not available to the user. He can not correct or change them. There is a similarity with macros in programming languages.

Dynamic, respectively, more flexible. Has unchanging text and dianamic elements. The user easily works with such blocks, can change the values for components, adjust their positions during selection and insertion into the snippet. An example of this type can serve as data that depends on a certain time, date or requests of other users. Dynamic blocks are similar to macros or templates.

The last type is the script snippet. What is it and how does it work? In general, the block consists of a macro-language code or a script. It is the most flexible in the configuration. It can change in the software component. Its changes may depend on the applications.

Optimization

But since the snippets in the development environment are rarely of interest to users, we will not talk about them. But this concept in the field of SEO is interesting and important. It is encountered even by ordinary users every day, when they look through the pages on the Internet.

But first it's worth explaining to those who do not know what SEO is. Now this sphere is developing very actively. Many create websites and try to take the first positions in search results. To do this as qualitatively as possible, use optimization tools. Some resort to online services, but they only provide temporary leadership in the right positions.

To site for a long time was in the top and reinforced its superiority there, you need to turn to SEO. He conducts a whole range of operations to improve the quality of content on the site, its appearance and positions in the search engine. Creating a snippet in this case is an important step for promoting the resource.

What for?

When you search for the necessary information, you are reading into the snippet or go directly to the site. So in this case the block is informational and descriptive. It is quite enough for some to read the announcement to the site in order to understand, whether it is necessary to pass. On information resources often in snippets is immediately an interpretation of the main topic.

In addition, the snippet helps to understand two identical terms. If you need not zamok, and zamOk, then it is on the block in the search engine that you understand on which site you will find information about the structure, and on which there is.

A task

For SEO, the question of how to make a snippet should be paramount. Its formation is a responsible process, because an interesting and bright block will attract the attention of buyers, customers, readers. Of course, before work with the snippet was extremely important and influenced the very optimization and promotion. Now technically this process does not represent anything important, but acts on the user as a beacon.

Composition

The snippet site by mistake is often considered only a brief description under the link. In fact, this is the entire block, which consists of a title, a link and a brief announcement. Every element here is important. The title should contain important keywords, especially if the resource is commercial. The link can be made more beautiful by changing incomprehensible letters into Russian. And in the short description, keywords and special signs are often used to attract attention.

Influence of operating systems

It is worthwhile to understand that it is not always possible to influence the formation of a snippet. For Google, it's enough to write down the required information in the meta tags. If the search enjoys your description, it will be relevant, then it will gladly take it for description. The length of this announcement can not be more than 160 characters. More precisely, theoretically it can, but it is in your best interests to write down all the necessary information in a clearly established volume. So the potential client will receive all the data before acquaintance with the site.

"Yandex" is somewhat more difficult to form a snippet. There is a theory that it is not very attractive for description. He prefers to snatch text from a page that has keywords. In this search engine, the block length is 240 characters.

Beauty in Detail

To make the snippet look beautiful, different symbols are often added to it. For example, near the phone of the organization put an icon. To show the speed of delivery, some optimizers add airplane. If the site is about love affairs, you can add hearts, stars, etc. to the description.

There are also extended snippets. They are usually found in large online stores, different institutions and organizations. Advanced snippet in addition to the usual block has an additional. For example, if we have an online store, then popular categories of products, promotions, recipes, vacancies, etc. are often used. It is interesting that an extended snippet appears only if you specify the name of a particular company, store, organization in the search.

conclusions

Summarizing, it is worth noting that speaking of the snippet, it is still more often the information block in search results that is recalled. Software interpretation of this concept is less often in demand, since it is highly specialized and necessary for web developers and programmers.